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about us

Out talented team to your service

Empowering your success with careful expertise and purposeful collaboration

Focused on your success, we prioritise what matters, test for results, and collaborate effectively to turn insights into impactful solutions.

“we're driven by a simple belief: to blend expertise with warmth, innovation with approachability. Our journey from client-side roles to establishing this consultancy reflects our commitment to delivering not just results, but genuine value. With every project, we strive to infuse our work with care, collaboration, and fun, ensuring our clients feel reassured and empowered every step of the way."

About Rachael Allan

Wyld Reach Founder & CEO
Meet Rachael, an esteemed Marketing and Communications Leader with 15 years of industry expertise. Specialising in food marketing, brand management, customer retention and acquisition campaigns, she’s adept at crafting high-quality multi-channel marketing materials including print, digital, and television advertising. As the founder of Wyld Reach, Rachael brings a wealth of experience from her client-side journey until January 2021. Since then, she’s been steering Wyld Reach to new heights, catering to the needs of Direct-to-Consumer (D2C) businesses across Scotland, England, and Switzerland. Rachael’s journey with Wyld Reach began as a result of being made redundant from a job she loved. Driven by a passion to take her unique experience and learnings wanting to help food and drink businesses succeed in a challenging landscape, she founded Wyld Reach with the goal of making a positive impact in the industry. Rachael excels in managing multi-disciplined teams and suppliers, ensuring exceptional standards of work across small to large-scale projects. Her track record speaks volumes, consistently delivering results while navigating strict deadlines and budgetary constraints. With her expertise and dedication, Rachael transforms visions into reality, empowering businesses to thrive in today’s competitive landscape.
The team

The faces behind your success

Shanna Pelling, Snr Social Media Manager

Introducing Shanna, former Creative Director turned global consultant specialising in design, branding, and connecting businesses with their key demographics. Our team of trusted friends and specialists Our extended team of experts and friends, carefully selected to support and ensure the success of your projects. We collaborate seamlessly, guaranteeing tailored solutions that meet your unique needs.

TBC, Photographer + Videographer

A short biography of the employee and why their background should inspire potential clients' confidence.

Lando, Chief Cute WR Office Puppy

A short biography of the employee and why their background should inspire potential clients' confidence.

The team

The faces behind your success

Shanna Pelling, Snr Social Media Manager

Introducing Shanna, former Creative Director turned global consultant specialising in design, branding, and connecting businesses with their key demographics. Our team of trusted friends and specialists Our extended team of experts and friends, carefully selected to support and ensure the success of your projects. We collaborate seamlessly, guaranteeing tailored solutions that meet your unique needs.

Lando, Chief Cute WR Office Puppy

Meet Lando, our adorable Cockapoo office dog named after Lando Norris. He's our caring companion, spreading joy and calm with his playful spirit.

Client's Kind Words